The Rise of the PA-Nanny: How Families Are Outsourcing the Mental Load

As children grow more independent and their needs shift, they may not need constant supervision, but they still require structure, transportation, help with homework, and emotional support. At the same time, many modern parents are managing demanding careers, running businesses, overseeing complex household logistics or family offices.  In this context, families with older children are finding the value in hiring a professional PA/Administrative Assistant who can also offer flexible support with childcare.

These professionals are flexible, proactive, and capable of wearing different hats. They can:

• Schedule management: Organizing family calendars, appointments, and activities

• Coordinate children’s schedules and drive and accompany them to activities

• Supervise children’s homework and keep routines in check

• Help plan family travel or events. Booking flights, accommodations, and itineraries for family trips

• Assist with household management, overseeing vendors, maintenance, and household staff. 

Errands and shopping,  grocery runs, gift buying, and sourcing household items

• Event planning and  family events coordination, birthdays, or dinner parties

• Administrative support:  Managing emails, filing documents, and handling invoices or budgets

• Liaison role:  Communicating with schools, service providers, and other external contacts

This dual role helps ensure that both the children and the home are well cared for and gives busy parents the peace of mind that someone trustworthy is keeping things running smoothly.

You may consider candidates who can offer a flexible balance of support — for example, 60-70% administrative and 40-30% nanny duties, or an even 50/50 split, depending on your family’s specific needs.

In short, hiring a PA-Nanny is a modern solution for dynamic families, a smart investment in time, organization, and well-being.